Content
The story, the team, the output. Kanéda makes sure it all points in the same direction.
Kanéda builds the right team around every brief and sees it through to delivery.
Always working towards the end story, from the first shot to the final edit.
/ Content production and management.
/ Social media strategy.
/ Videography
/ Photography.
/ Editing.
/ UGC.
/ BTS.
/ Team leadership.
MOBOs Newcastle & Unsung
Content Production Manager
Produced and managed a content team of 4 across 3 days
Team coverage across red carpet interviews, main stage videography, and full ceremony - audience reactions, award moments, atmosphere
Managed edits coming back from the team in real time
Coordinated team logistics throughout - food, breaks, changeovers, travel and accommodation
Managed all invoicing for the team
Baller League &
Foot Locker
Videographer
Behind the camera for all 14 reels across 12 weeks
Directed a second videographer for additional angles and cutaways
Directed presenter stop/start - most reels captured in a single take
1,214,102 total views across 14 reels - average of 86,000 views per reel
Official content for Foot Locker as Baller League sponsor
Arsenal & Chivas Regal
Content Creator
Commissioned to promote the Chivas Regal suite at Arsenal
Covered DJs, venue, the suite itself, drinks highlights and atmosphere
BTS shooting and editing throughout
7.7 million views on one reel
All Points East
Content Creator
Solo full festival coverage — videography and editing across the day
Covered multiple acts and stages throughout
The Dark Horse
Head of Socials
Managing all social media content across Instagram and TikTok
Content strategy, caption writing and scheduling across the pub, terrace and The Stables event space
Briefing and directing content creators for shoots and UGC
Event content coverage including kitchen takeovers and live events
Recessland Margate
Content Production Manager
Produced a team of 4 covering gimbal stage shots, wide stage angles, panning, audience and full festival wide shots
Covered each camera station during crew breaks and managed all changeovers
Managed team logistics on site throughout the 2-day festival
End-to-end production from crew briefing to final delivery
Dami & Indiyah for Stanley 1913
Videographer, Editor & Director
Commissioned to create content with Dami Hope and Indiyah Polack as talent for Stanley 1913
Directed, shot and edited all content end-to-end
Delivered across multiple formats for brand and talent channels
Big Zuu & Capo Lee UK Tour
Head of Content
Nationwide tour across London, Nottingham, Newcastle, Manchester, Birmingham, Bristol, Leicester and more
Managed photographer on the road - he handled stills, Kanéda handled video and vlog
Shot and edited BTS content on the go - uploading real-time stories at every show
Scheduled posts managed and published throughout the tour
End-to-end content pipeline from shoot to upload, every night on the road
Team of 4 across a 2-month tour
JD & Adidas Campaign
Content Creator
Campaign shoot to reintroduce Adidas Originals
BTS shooting and editing across the day
Featured in the JD Sports blog - Adidas: The Original
Persil Wonder Wash Padel Event
Content Creator
End-to-end: briefed the concept, shot the content, edited, approved and uploaded
One-day event shoot
80,000 views on a single TikTok reel, zero ad spend
Aitch Manchester Concert
Content Creator
Solo videography throughout the show
Shot and edited BTS of AJ Tracey and team attending to support
End-to-end capture and edit
Big Zuu
Head of Content
Managing content uploads and scheduling across all platforms
Creating briefs and shot lists for hired creators across each campaign
Managing callouts and coordinating the right people for each job
Collecting and QC’ing all content back from the team before upload
Shooting BTS and direct upload content for his socials
Editing across multiple formats and platforms
Eddie Hearn & Drip Water
Content Creator
On set for a DRIP Water ad featuring Eddie Hearn as talent
BTS shooting and editing throughout the day
Directed and filmed a UGC interview with Eddie for additional content
